NTU and Cathay Holdings Launch a Coursera MOOC on Service Models

Academia-Industry Cooperation in Online Learning

This summer, the NTU MOOC Team of the NTU Digital Learning Center cooperated with Cathay Holdings to launch the online course, “Experience, Design, and Innovation of Service Models: From Pain Points to Selling Points,” a massive open online course (MOOC) designed and taught collaboratively by NTU faculty and industry experts. The four instructors are Profs. Chia-Wei Kuo (郭佳瑋), Jiun-Yu Yu (余峻瑜), Ling-Chieh Kung (孔令傑) of the NTU College of Management, and Mr. Quincy Chen (陳冠學), Head of Digital Experience at the Digital and Statistical Development Center of Cathay Holdings. In the course, case study will be conducted as a crucial methodology to help learners identify business trends and analyze industries’ business and service models. In addition to lecture videos and quizzes, the NTU MOOC Team also designed a series of questions in accordance with learner experience to achieve optimal learning outcomes.

Case Study Conducted to Identify Pain Points and Solve Problems

This course features concise and easy-to-understand introductions to theories and real cases. Throughout the course, learners who are non-experts in business management will develop clear and solid concepts about service models and service management, as well as gain brand new perspectives on the various services provided by industries in daily life. This course is designed for learners who are interested in business management innovation in the service industry. The 6-week course covers a variety of topics, including experience economy, service design, service operations management, service innovation, yield management, and platform strategies.

In the first five weeks, the three NTU professors give lectures on theoretical knowledge about service models, and discuss a variety of cases in such industries as finance, retail, medicine, transportation, and Internet. In the sixth week, the instructor from Cathay Holdings shares financial product design cases, detailing the challenges encountered and the adjustments made during product design. Online learners will be informed of the crucial trends of service innovation and economy, as well as how to create new values and experiences for clients through service differentiation. In addition, the industry expert will instruct learners on how to identify pain points in services through paint point analysis, transform user needs, and propose specific suggestions and solutions accordingly.

Featuring the combination of disciplinary expertise and practical experience, this course also introduces numerous real examples from different industries every week, guiding learners to explore this domain actively and using real-world materials to help them transform and apply the knowledge acquired.

Take the Course on Coursera

NTU will continue to offer this MOOC on the international online learning platform Coursera. Learners can access this course free of charge using an email or Facebook account to register on the platform. The course was open to registration for the first time on July 19, and officially started on July 30. A new round of the course is offered every four weeks, allowing learners to adjust their learning schedules.

Course Page on Coursera: http://coursera.org/learn/service-models
NTU Digital Learning Center: https://www.dlc.ntu.edu.tw/
NTU MOOC- Facebook: https://www.facebook.com/ntumooc2017/

Contact:
Hsuan Lin (林　宣), +886-2-33661808, linhsuan@ntu.edu.tw
Jhe-Yan Syu (徐哲彥), +886-2-3661808, jheyan77@ntu.edu.tw
NTU MOOC Team, NTU Digital Learning Center